How early-stage Startups can benefit from a blog

Positive reputation with your customers and prospects.

A blog can help you build a positive reputation with your customers and prospects. You can use it to show your knowledge of your industry, the people who work at or own your business, what you’re passionate about, why you got into this industry in the first place, and how you intend to change it for the better. You can also provide information that will benefit both current and potential customers.

Become a valuable source of information in your industry.

If you’re a startup in the early stages of growth and not sure if you should start a blog, here’s an idea for you: if you do start one, it will help you position yourself as a source of helpful information—and that will benefit your business.

A blog will allow company leaders to share expert advice with their readers. This has two major benefits: 1) your business becomes an expert source and 2) people will trust you more because they’ll see how much value you provide. In other words, there’s no downside to having a blog—it can only help!

Having a blog also gives others the chance to see your views on industry topics. If they like what they read, then they might invite you to contribute posts or deliver talks at industry events.

Optimized blogs on autopilot.

You don’t want to miss out on the potential traffic and sales that can come from Google. PubliMate.io can help you build your blog by providing consistent content for your customers so they see that you are an active business. The tool is a great way to put your blog on autopilot and still get all the benefits from a blog: more sales conversions, and better ranking on Google and other search engines. Google loves SEO optimized content and rewarding publishers with better rankings

Great opportunities to generate new sales conversions.

Arguably, the most important reason why startups should blog is that it helps them generate more sales. When used correctly, your blog can be a great source of leads and conversions for your product or service. Here’s how:

• Offer gated content on landing pages. One of the best ways to get people to sign up for your mailing list is to offer gated content in exchange for their email addresses. For example, let’s say that you wrote an article about “10 Ways to Do More With Less at Your Startup.” You could gate this content behind a landing page that requires people to fill out a form before they can read it. Every time someone fills out that form, their contact information gets added to your lead database and they get access to the article.
• Use CTAs (calls-to-action) on blog posts. If you want visitors who come across your blog post in search engine results pages (SERPs), social media feeds, or other websites through backlinks to do something specific like download an ebook related to the topic they were reading about or visit a particular page on your website — use CTAs! A CTA is any link or button in your text that drives people towards a specific goal and helps them complete certain actions on your site like signing up for a newsletter or downloading an ebook related to what they just read about in their article.

The foundation of your online marketing plan.

You’ve probably heard of content marketing. It’s a popular and effective way for businesses to raise awareness for their brand, generate leads and build a customer base.

A blog is the foundation of your content marketing plan. It is an extremely effective way to get traffic to your website and it allows you to create a ton of content that you can repurpose in different ways:

• Write a new blog post every week and promote it via social media or email newsletter
• Create an ebook with several blog posts combined together
• Re-purpose the posts into videos, podcasts or slideshare presentations (or vice versa)