30+ Innovative Startups London To Follow In 2021

30+ Innovative Startups London To Follow In 2021
Startups in London

30+ Top Startups London to follow up in 2021

83% of Millenials in the UK want to be self-employed, and London is among the cities of Britain with the highest percentage of new entrepreneurs. Besides that, every 4 out of 5 Generation Zers plan to be an entrepreneur one day.

Many startups are budding and growing with such high potential and attractiveness of entrepreneurship in the region. We have collected 25+ startups London for you to follow in 2021.


What if you get an assistant to manage your hotel or restaurant revenues and make the process faster?

Our first pick from the startups London, Mews is an online platform for hoteliers and their guests. The startup was initiated in 2012 by some enthusiastic hoteliers. The team of Mews has employed cloud-based technology to create this hospitality management platform. It facilitates restaurant owners and hoteliers to manage check-outs, payments, customer experience, and provide a more meaningful customer journey.

  • HQ Location: London
  • Industry: Information Technology and Services
  • Employees: 201-500 employees
  • Website: https://www.mews.com/en
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As a patient, when you are suffering already, the time to time, prolonged hospital visits can add to the frustration.

David Meinertz, who was already frustrated with the traditional healthcare system being a patient, took the initiative of making healthcare services convenient and less time-consuming. Along with Amit Khutti, he developed this healthcare platform that is convenient, easy to use, and, most importantly, quick.

Zava is currently the largest digital healthcare platform in Europe, with the highest number of patients consulting and market coverage. Every month an average of 100000 patients come to Zava for an online paid consultation.


The next pick from the startups London is an artificial intelligence-based solution provider, Instadeep. Some of the company’s services and solutions include optimized-pattern recognition, GPU-accelerated insights, and self-learning decision-making systems. The company is on the mission of revolutionizing the decision making in enterprises with its AI-based solutions.


Small businesses and startups have to manage a lot of things within the limited resources.  Our next pick of startups London is for small teams with big ideas. CharlieHR is an HR software to facilitate the SMEs and startups to automate their administrative tasks and focus on the more important things to scale and grow.


A bigger tragedy starts after the disaster or accident has already occurred!

From car accidents to hurricanes and earthquakes, disaster recovery is a time taking and complicated process. The team of Tractable has combined their 30 years of research experience with 5 years of hard work and R&D to come up with a faster solution for disaster management and recovery.

With the employment of Artificial intelligence, they have developed a platform integrated with the international insurance companies to provide 10 times faster disaster recovery.

  • HQ Location: London
  • Industry: Computer Software
  • Employees: 51-200 employees
  • Website: https://tractable.ai/
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Comply Advantage

If the businesses knew which creditors are going to fraud or a merchant knew which order is fraudulent, will there still be any financial crime?

We cannot eliminate financial crimes, but we can minimize the probability by proper planning and insights. Where to get that?

The next on the startups London list is a Fintech solution for businesses to assess and control fraudulent orders. In 2014, some enthusiastic financial experts and software developers set on the mission to develop a platform to detect financial crimes before they occur!

Comply advantage is a platform that does risk assessment for the merchants to identify if they should do business with a certain investor or company. They have developed a global real-time risk database of people and companies. From different data points, thousands of risks are identified daily.

Besides, the integration of CTF regulations, sanctions, and ATF to create an automated, seamless experience is quite relieving.

Ravelin Technology

Again the next pick from startups London is software to facilitate people making wiser and smarter payment decisions. By the integration of machine learning and data science, businesses can now automate their petty tasks of detecting fraudulent orders. Withurle engine, you can craft a set of rules that dictates your business priorities. The graph database detects and blocks fraud orders.

In short, Ravelin technology is an ideal solution for merchants to manage the orders, avoid payment frauds, and make payments confidentially.

  • HQ Location: London
  • Industry: information technology and Services
  • Employees: 51-200 employees
  • Website: https://www.ravelin.com/
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The next pick from startups London is a space created for smart-minded women to learn, grow and fly. Since 2016, Allbright Academy is working to support women at different stages of their career, either a startup or a focus on skills or passion or job-specific skill development.

It is a unique kind of working women club to provide women with the freedom to do what they want.


For a developer, network security is the supreme concern. The next pick from the startups London is a secure, open-source coding platform to facilitate developers enjoy the boom of open source while staying secure.

It is a London-based startup that was founded in 2015. By 2020, 100000 developers and many enterprise clients, including Google, have adopted Snyk for open-source coding.

  • HQ Location: London
  • Industry: Computer and Network Security
  • Employees: 201-500 employees
  • Website: https://snyk.io/
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Planet Smart City

In the 21st century, sustainability is the biggest concern at the global level. Planet Smart City is a London-based startup in the real estate industry. They are working on the mission of smart, affordable housing with well-integrated innovatory social, environmental, digital, and architectural solutions that have long-lasting value.

The startup is also working on global horizons to create opportunities for everyone to have a better home.


The next pick from the startups London is a financial tech startup, Rapyd. It is a global Fintech solution provider company with notable services of Rapyd Collect in 100+ countries, Rapyd issuing in 20+ countries, Rapyd Disburse, and Rapyd Wallet in most European countries, Latin America, and Asia.

The startup is working since 2016 to facilitate businesses to build their own fintech solutions, payment methods, e-wallets, and a lot more. With 900+ payment methods in 100 countries, Rapyd is the best choice to expand the business and explore new markets.

  • HQ Location: London
  • Industry: Fintech, Internet
  • Employees: 201-500 employees
  • Website: https://www.rapyd.net/
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Signal AI

Signal AI is a stand-alone solution for media monitoring, reputation management, market intelligence, and regulatory compliance. The business solution is one answer to all questions. Either it is a risk in the supply chain, any PR opportunity, or concern about Environmental, Social or Governance, regulations impact, or anything, the AI-based platform will give you real-time evidence-based insights for intelligent decision making.

The business can choose from many solutions provided by Signal AI ranging from strategic PR and communication to supply chain risks and crisis management.


Tessian is a business security solution built on the foundation of machine learning and data science. They identify themselves as creators of human layer security. The startup’s main solution is to predict and eliminate any threats to email caused by human error- data exfiltration, phishing attacks, or business email compromise.

Since 2014, the company is empowering businesses to have a smooth workflow with its security solution. Currently, the startup has operational sites in London and San Francisco.

  • HQ Location: London
  • Industry: Information Technology & Services
  • Employees: 51-200 employees
  • Website: https://www.tessian.com/
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Our next pick from startups London is Hibob. It is a revolution in human resource management. The founders of the startup have created a data-driven, automated platform for evolving human resource management functions according to the contemporary approach of boundaryless, remote, and collaborative work settings.

It is an emerging leader in Britain’s HR-tech industry, and the platform has been trusted by more than 1000 SMEs and corporations for smooth HR functioning.

  • HQ Location: London
  • Industry: HR Tech
  • Employees: 51-200 employees
  • Website: https://www.hibob.com/
  • Video:


The next pick from startups London is a leading application in the Medical tech industry. Touchsurgery’s team has developed the world’s first academically validated mobile-app simulator for surgery. It helps surgeons, patients, and medical students to understand each step of the surgery and train themselves for a smooth surgery.

The startup was founded in 2013 and running on the mission of supporting the health system with AI, data, and visualization integrated solutions.

Super Awesome

The next name from startups London is a pioneer of kidtech sector. The team of SuperAwesome has created the technology to power kids’ digital ecosystem. With their developed solutions, several brands and content owners are empowered to target and engage more than 500 million kids globally every month.

They are founders of kid-safe tools and techs like Awesomeads, REX, PopJam, and Kid Web Services. The startup has grown up to the next level of the market leader. It was featured as the 8th fastest-growing private technology company in Britain in 2017.

Ethan Partners

Ethan partners is a global executive search firm to help businesses find the right pool of candidates for their organization. Many enterprises, including Uber, Groupon, Naspers, and Rocket Internet, have taken Ethan Partners’ services.

The startup’s main idea was to provide an HR solution for companies to expand and accelerate the business without losing productivity and efficiency. The startup has the target audience of privately-owned entities, SMEs, startups, and multinational firms for recruitment assessment and executive search services.


The next pick from startups London is a fintech startup specialized in blockchain analytics and cryptocurrency.

The startup was founded in 2013 and is privately held. They have developed a machine learning and data science-based solution that financial institutions and cryptocurrency businesses can use to measure and manage financial crime risk in blockchain and achieve regulatory compliance.

  • HQ Location: London
  • Industry: Financial Services
  • Employees: 51-200 employees
  • Website: https://www.elliptic.co/
  • Video: N/A


The next pick from startups London is a leading startup in the marketing tech industry. Yieldify is a digital solution for customer journey optimization. 100 million sales and 200,000 customer journeys have been driven by Yieldify. By integrating data science and AI, the platform delivers a personalized experience across a complete customer journey. Most prominent enterprise clients of the startup include Domino’s Pizza, L’Oreal, and Megabus.


Truelayer is a technology startup providing fintech as a service. With the technology of Truelayer, businesses can build applications and solutions to securely access data and initiate payments. With their data application programming interface, clients can access data and insights from their users’ banks. With the payment API, they can receive payments directly in their bank accounts.

The startup was founded in 2016 and is currently operational in the UK, Europe, and Australia. Some of the most prominent enterprise clients include Revolut, Zopa, and Monzo.

  • HQ Location: London
  • Industry: Computer Software, Fintech
  • Employees: 51-200 employees
  • Website: https://truelayer.com/
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Karhoo is a comprehensive ecosystem for ground transportation. In big and populated cities, mobility is the biggest concern. The revolutionary technology of Karhoo is a realization of the idea of improving mobility in big cities.

The startup has the motto of ‘Mobility For Everyone, With Everyone.’ It is an integrated platform for passengers, businesses, taxi companies, and privately hired vehicles(PHV). The travelers can book their ride with their desired service provider. On the other hand, the supply partners of Karhoo are taxi companies and PHVs. They are on the mission of creating the world’s largest and transparent online marketplace for ground transportation.

  • HQ Location: London
  • Industry: Information Technology and Services
  • Employees: 51-200 employees
  • Website: https://www.karhoo.com/
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Modulr Finance

Digital businesses require quick, easy, and seamless ways to move money. The sophisticated processes of banks can be a big barrier to smooth business operations.

Our next pick from the startups London list is a fintech startup, Modulr Finance. It is a payment alternative for digital businesses to replace the bank. The startup was initiated in 2015 and is trusted by business players from different industries for lending, payment, payroll services, travel, and marketplace payment solutions.


Yoti is a digital identity verification system that is simple and secure. The startup is envisioned to provide an affordable, high-quality, and efficient digital identity system for businesses. With their solution, businesses can save costs, provide a secure identity system to prevent fraud, reduce risk, and provide a more meaningful customer experience.

The startup was founded in 2014, and it has one operational site in London.

  • HQ Location: London
  • Industry: Computer Software
  • Employees: 201-500 employees
  • Website: https://www.yoti.com/
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Poq is a technology startup that provides an application programming interface to retail businesses for developing effective and automized apps for their businesses. The startup was founded in 2011, and they are envisioned to facilitate brands and retailers for more sales, customer experience, and a more meaningful customer journey.

The company’s online platform results from their team’s dedication and R&D. Some prominent clients include Holland & Barrett, Oasis, and Warehouse.


The next pick from startups London is a marketing startup, Attest. It is an automated market and brand intelligence platform to help the brands create a more personalized customer experience. The startup has served many brands across 80 countries. Some of the prominent clients are Fever-Tree, Twitter, Uber, and Unilever.


The Paddle is a revenue delivery platform for B2B SaaS businesses. The platform helps SaaS business in growth across acquisitions, renewals, and expansion. Since revenue delivery is an important growth lever for a SaaS company, this solution helps in increasing global conversions. The startup was founded in 2012, and it has an operational site in London. They are serving over 2000 software sellers across 245 countries.

  • HQ Location: London
  • Industry: Internet
  • Employees: 51-200 employees
  • Website: https://paddle.com/
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You can earn from renting your house, but it can be really hectic to take care of tenant visits, house cleaning, or an unexpected emergency amid your dinner! Houst is a hosting partner who will take your house cleaning responsibility, guest communication, and run the listings for you. The idea was initiated in 2015, and by now, the startup has managed 250,000 bookings across 5 continents.

You should be worry-free with the house because your house will get the right guest for a fair price and maximum occupancy.

  • HQ Location: London
  • Industry: Real Estate
  • Employees: 201-500 employees
  • Website: https://www.houst.com/
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Mental health is not a destination but a process. It’s about how you drive! And everyone has the right to have a healthy mind.

Unmind is an integrated mental health platform for businesses to help their human capital improve mental well-being and provide leaders insights into people’s mental wellness and health. These insights help to make key decisions about cultural change measures.

The startup was founded in 2016, and IT has the privilege of serving big corporations like Uber, John Lewis and Partners, and the NHS.

  • HQ Location: London
  • Industry: Mental Health Care
  • Employees: 51-200 employees
  • Website: https://unmind.com/
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The next pick from startups London is Trussle that is a fintech startup. It is a house-mortgage service provider. The team has automated house-mortgage into a digital platform for helping everyone own their house. The startup was founded in 2015, and its mission is to make homeownership easy and hassle-free.

You can apply for a house loan in 15 minutes, and their clients save of average of 344 pounds every month.


Last but not least, from the startups London is Freetrade, which is an investing platform. The startup was founded in 2017, and the team has developed a commission-free investing app that is simple and easy to use.

The app has been was voted for the Britain Bank Awards 2020 as the best share trading platform.

  • HQ Location: London
  • Industry: Internet, Fintech
  • Employees: 51-200 employees
  • Website: https://freetrade.io/
  • Video:

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